Stayful Intelligence
Lead Database
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Stayful Intelligence
Lead Database
Stayful Intelligence · Lead Database
You're brilliant at running properties — winning them is a different job. Stayful generates the enquiries and hands you a steady flow of 20 financially modelled, consented landlord leads a month, for a fixed price. No campaigns, no marketing team. We handle how the leads get found; you close them.
Referrals arrive when they arrive. Ads are expensive and competitive on every keyword. Most months, you don't know how many new landlord conversations are coming.
Every portfolio loses clients — landlords sell, switch, or move back in. Without a steady inflow, a portfolio doesn't stay flat. It quietly shrinks year on year.
Paid search, SEO, and nurture sequences are a full-time specialism. You're an expert at managing properties. Acquiring them at volume is a different job entirely.
A landlord searches Google for STR management and submits an enquiry. Not cold — they've decided to explore. They just haven't found their operator.
A full financial model runs first — projected net STR income vs. their current income, using live Airbnb data for their postcode. Every lead is modelled before it reaches you.
Before any assignment fires, the landlord gets a Stayful email introducing you. They've consented. They're expecting your call. This is a structured introduction — not cold outreach.
Most operators start with no filters — the fastest way to hit volume. Postcode/area and bedroom-count filters are there when you want to focus, and they combine.
Focus on the regions you actually manage. Coverage depends on where we already have enquiry history — most of the UK, with some regions still building up volume.
Only want 3-bed-plus houses, or only studios and flats? Filter by bedroom size on its own or stacked with an area filter.
Filtering narrows the pool, so it removes the guaranteed monthly volume — you'll get every lead that matches, whatever that number turns out to be. Changes made mid-month apply from your next billing date.
Every lead has been financially modelled against the landlord's current income using live Airbnb data for their postcode.
The landlord finds Stayful through Google and fills out our enquiry form.
We generate an income report for the property and compare their estimated short-term let income against their current long-term let income.
From the short-term let estimate, we deduct OTA (booking platform) commissions, plus buffers for cleaning, bills and maintenance, and our management charge of 15% + VAT.
If there is still an uplift after all these deductions — the property would be more profitable as a short-term let — the lead is qualified and passed over.
Your dashboard is live immediately — allocation, billing dates, and a pacing indicator showing how many leads you should have received by today.
Monthly pacing · 7 / 20 leadsEach new landlord enquiry is run through the model — projected net STR income vs. current income. If the numbers make a case for STR, the lead enters the assignment queue.
The moment a lead is assigned, your dashboard notifies you and an email lands with full details. Delivery is within minutes of assignment — never batched or delayed.
🔔 New lead assigned · Sarah M. · Darlington · just nowName, address, direct phone, email, bedroom count, estimated monthly STR income, and a written profile of their situation, current arrangement, and motivations.
The landlord has been told a trusted local operator will be in touch. The profile gives you a relevant opening — their income, their mortgage, what they asked about. Not a stranger.
Mark each lead as you go. On your billing date, your count resets and the next 20 begin arriving throughout the month. Shortfalls carry forward automatically.
Delivered to your dashboard and by email within minutes of assignment. Phone and email are visible immediately on subscription.
Currently renting long-term at £750/month, mortgage £420/month. Enquired about holiday letting before but didn't proceed. Interested in STR but wants reassurance on void periods and management reliability. Two Airbnb stays as a guest.
Track every lead from first contact to a signed management agreement. Every lead gets its own pipeline — move it through the stages, set a due-to-call date, and let the priority list order who to call next.
Move each lead through its stages, set a due-to-call date, and the priority list surfaces who is due next.
See how many leads sit at each status and stage — in numbers and percentages — with your conversion rate, exportable to PDF.
Attach your STR Analyser PDF and income figures, and keep timestamped notes, so the full picture is there when you call.
Not tied to our dashboard — pull the whole board into a spreadsheet, or straight into whatever CRM you already run.
Mid-call and a landlord throws you a curveball? Type the question in, get a suggested answer back — built from how these conversations actually go, not a generic script.
Not limited to the leads we send — run it on any property. Comparable count, average review rating, booking potential, and a short-let vs. long-let comparison, from live Airbnb data rather than a static index.
Built to be checked against your own numbers — several operators run it side-by-side with their existing tools before trusting it.
A coverage map showing lead volume by area, and an auto-generated property report — transport links, hospitals, universities, nearby events — attached to every lead the moment it arrives.
Not projections. Derived from the qualification model powering this marketplace, validated across thousands of Google-sourced enquiries and live portfolio data from UK operators at 12–15% fees.
Paid ads aren't just costly — they're a specialism. All of that campaign work is stripped away and replaced with one simple monthly price per lead.
A click — not a name, a number, or a completed enquiry. And the campaign is technical to build, measure, and optimise.
Even harder — constant testing of creatives, angles, hooks, and CTAs just to keep cost per lead down.
No campaigns, no creative testing — a simple monthly price per lead. The output of a campaign with none of the work.
Same starting point, same 10–12% annual churn. The only difference is a steady supply of new leads.
Conservative model: 20 leads/month at 5% conversion = ~12 potential properties per year, shown at 25–50% of that rate to reflect realistic 4–12 week close timelines.
Pick the tier, pay monthly upfront. If we fall short one month, the shortfall carries forward automatically — you're never short-changed.
Good starting point while you're testing whether this fits how you sell.
Most operators land here once they know they can work the volume.
See it for yourself
Explore the live marketplace — see how leads are modelled, delivered, and tracked inside the Stayful dashboard.